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AccuRadio can help you reach a monthly audience of over
850,000 unique listeners — attentive and upscale individuals, the vast
majority of whom are professionals listening at work, on a broadband Internet connection with a browser window open.
They're listening to our more than 300 unique
channels of Internet radio — including
Rock, Jazz, Classical, Country, Oldies, Broadway, Celtic and Urban—
Note that AccuRadio is the only major
Internet radio property that specifically targets upscale 25-to-54-year-olds.
(Note: If your target audience is younger or older than that, we
also have launched brands like HitKast and Cabaretdio that will allow you,
too, to reach your target
effectively.) |
- Quality audience: The vast majority of
Internet radio listening is comprised of consumers who are listening at work on a broadband-enabled computer, meaning that they
are inherently a high-qualitative-profile group of
listeners.
- Low spot
load = High attention level: Whereas on broadcast radio
your spot might end up buried as the 10th spot in a 12-spot break, on
Internet radio, your spot is
 likely to be the ONLY spot in the
break, meaning that it's far more likely to be heard and
acted upon.
- Accompanying visuals: Internet radio stations are
capable of displaying your company's logo while your spot is
playing (as part of a 728x90 banner ad)! This ability to display a
visual image is a feature that broadcast radio cannot
offer.
- Website
link: Since virtually all
Internet radio listeners are sitting in front of a computer with a browser window open, and since you have
30 seconds of persuasive audio to communicate with, they are perhaps the
easiest consumers in the world to entice to your website!
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More advertising formats: Unlike most other Internet radio sites, with AccuRadio you can reach your audience with audio, video AND banner advertising.
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Targeted campaigns: The majority of AccuRadio listening is to such upscale formats as classical, jazz, pop standards, adult contemporary, Broadway and oldies. These channels create an extremely sought after online demographic. AccuRadio also reaches other important demographics with our popular hits, indie rock, blues, 80s, Latin, Celtic and hip-hop channels. No matter what your target is, AccuRadio can create a campaign that reaches it effectively.
- Custom-designed player window: AccuRadio streams through a custom player with features designed to attract regular attention
from our listeners — to see what's "Now playing" (i.e., song title,
artist name, album name, and composer), to pause or skip songs, to review our list of the artists played on the channel
and customize it to their tastes, and more. This means our
listeners far more likely to see the visual element accompanying your spot!
- Creative marketing
opportunities:
Because of our strong background in radio and our embracement of internet advertising, we can
design unique, creative marketing approaches to meet your needs: channel sponsorships and launches (see illustration), roadblocks, mass e-mail sponsorship and more.
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