AccuRadio can help you design an advertising campaign which can effectively reach your target demographic.
We conducted an AccuRadio listener survey during the fall of 2006 (N=5,243) to collect demographic and qualitative data on AccuRadio
listeners. The following tables offer some insights from that
survey.
First, note that about 63% of the overall AccuRadio audience is 25-54.
Aud.
share |
|
<18 |
18-24 |
25-34 |
35-44 |
45-54 |
55+ |
|
21+ |
|
100% |
AccuRadio TOTAL |
2% |
9% |
17% |
20% |
26% |
26% |
|
95% |
|
DETAIL BY
FORMAT:
| 2007 Predicted AccuRadio listening (Monthly) |
|
Channel |
|
Audience Share |
|
Gender |
|
Age Demo |
|
Average Age |
| |
|
M |
F |
|
>18 |
18-34 |
35-54 |
55+ |
|
| Rock |
|
15.5% |
|
|
|
|
|
|
|
Brit Rock |
|
1.7% |
|
51% |
49% |
|
4% |
47% |
39% |
9% |
|
36 |
Classic Rock |
|
5.6% |
|
58% |
42% |
|
2% |
25% |
56% |
16% |
|
43 |
Future Perfect (Indie) |
|
1.0% |
|
48% |
52% |
|
4% |
55% |
37% |
4% |
|
34 |
Hiptronica |
|
0.3% |
|
52% |
48% |
|
6% |
59% |
29% |
5% |
|
33 |
Listening Post |
|
0.8% |
|
43% |
57% |
|
2% |
45% |
42% |
10% |
|
38 |
Modern Rock Classics |
|
3.3% |
|
52% |
48% |
|
2% |
40% |
49% |
9% |
|
38 |
Motel California |
|
1.9% |
|
57% |
43% |
|
1% |
18% |
60% |
20% |
|
45 |
Twang |
|
.9% |
|
67% |
33% |
|
0% |
27% |
47% |
25% |
|
45 |
| Pop |
|
14.1% |
|
|
|
|
|
|
|
HitKast |
|
5.1% |
|
24% |
76% |
|
10% |
65% |
23% |
2% |
|
29 |
Magic Sunny (A/C) |
|
9.0% |
|
48% |
52% |
|
1% |
25% |
46% |
26% |
|
45 |
| Jazz |
|
7.2% |
|
|
|
|
|
|
|
AccuJazz |
|
7.2% |
|
66% |
34% |
|
2% |
19% |
43% |
35% |
|
48 |
| Classical |
|
9.4% |
|
|
|
|
|
|
|
AccuClassical |
|
9.4% |
|
57% |
43% |
|
2% |
21% |
42% |
33% |
|
47 |
| Oldies |
|
15.4% |
|
|
|
|
|
|
|
80s |
|
3.7% |
|
44% |
56% |
|
1% |
37% |
55% |
6% |
|
38 |
Decades |
|
4.0% |
|
New channel! (Demographic data not available) |
|
|
Sixties |
|
7.7% |
|
58% |
42% |
|
1% |
17% |
47% |
34% |
|
48 |
| Country |
|
7.9% |
|
|
|
|
|
|
|
AccuCountry |
|
6.4% |
|
57% |
43% |
|
1% |
22% |
43% |
33% |
|
47 |
Twang |
|
0.9% |
|
67% |
33% |
|
0% |
27% |
47% |
25% |
|
45 |
| Urban |
|
4.0% |
|
|
|
|
|
|
|
Blues |
|
0.4% |
|
67% |
33% |
|
0% |
15% |
51% |
32% |
|
48 |
Classic Soul |
|
2.0% |
|
New channel! (Demographic data not available) |
|
|
Hip Hop |
|
1.6% |
|
48% |
52% |
|
6% |
59% |
29% |
5% |
|
33 |
| Latin |
|
1.6% |
|
|
|
|
|
|
|
Radio Preciso |
|
1.6% |
|
New channel! (Demographic data not available) |
|
|
| Standards |
|
7.0% |
|
|
|
|
|
|
|
Swingin' Pop Standards |
|
7.0% |
|
51% |
49% |
|
1% |
23% |
43% |
32% |
|
47 |
| Broadway |
|
3.6% |
|
|
|
|
|
|
|
AccuBroadway |
|
3.4% |
|
47% |
53% |
|
4% |
26% |
41% |
29% |
|
44 |
Cabaretdio |
|
0.2% |
|
59% |
41% |
|
1% |
18% |
42% |
39% |
|
49 |
| Celtic |
|
3.0% |
|
|
|
|
|
|
|
RadioCelt |
|
3.0% |
|
54% |
46% |
|
2% |
24% |
53% |
21% |
|
44 |
| More |
|
11.7% |
|
|
|
|
|
|
|
AccuComedy |
|
1.1% |
|
60% |
40% |
|
2% |
27% |
51% |
17% |
|
42 |
AccuHolidays |
|
3.8% |
|
42% |
58% |
|
1% |
23% |
53% |
22% |
|
45 |
AccuPalooza |
|
0.2% |
|
New channel! (Demographic data not available) |
|
|
Native American |
|
0.3% |
|
New channel! (Demographic data not available) |
|
|
Textures |
|
6.3% |
|
47% |
53% |
|
1% |
20% |
56% |
23% |
|
45 |
| TOTAL |
|
|
|
56% |
44% |
|
2% |
26% |
46% |
26% |
|
44 |
|
Qualitative profile
The following table suggests that 65 % of AccuRadio listeners live in households with >$50,000 in annual
income — and that the average HH income of an AccuRadio listener is
over $74,000!
| |
Less than
$30,000 |
$30,000-$49,999 |
$50,000-$74,999 |
$75,000-$99,999 |
$100,000
or more |
|
Average HH income |
| AccuRadio TOTAL |
13% |
22% |
24% |
19% |
22% |
|
$74,000 |
| ==================== |
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Additional
survey results available upon request, please contact us for more information. |
|
