
| AccuHolidays is the world's leading all-Christmas-music Internet radio
station, featuring over two dozen
channels of holiday music in virtually every imaginable
genre... and some you can't imagine, including one channel that plays
nothing but 187 different versions of "The Christmas Song (Chestnuts
Roasting on an Open Fire)"! |
HOMEPAGE
\
|
Like most Internet radio
properties, the AccuHolidays audience consists primarily upscale,
adult (25-to-54) individuals listening at the workplace. For many
advertisers during the holiday season, it's both an ideal audience and an ideal context.
Advertising
avails include banner ads, video or Flash gateways (a/k/a
pre-rolls), home page takeovers, radio commericials, newsletter
sponsorships, and more, as show in the table below: |

AccuHolidays is the top
multichannel, all-Christmas-music Internet radio property in the world,
and in December 2006 will attract a monthly cume (a/k/a unique visitors)
of over 1,200,000 listeners to its unique mix of interesting,
targeted niche channels. We offer several different advertising
opportunities to help you reach this desirable audience:
| Home
page |
Price |
| Leaderboard (768x90) |
$5.00 CPM |
| Skyscraper (120x600) |
$5.00 CPM |
| Sponsor
tile (125x125) |
$5.00 CPM |
| Home page takeover (three ad
positions) |
$15.00 CPM |
Rovion
spokesperson (10 sec. video message)
(Includes
leaderboard, skyscraper, or sponsor tile) |
$30.00 CPM |
| |
|
| Media
player launch |
Price |
Video
gateway (or Flash) (includes 728x90 banner)
-- :30
--
:20 (standard)
|
$30.00 CPM
$24.00
CPM
|
| Interstitial (10 secs.) (730x466 or smaller
rectangle) |
$12.00 CPM |
| |
|
| Media
player |
Price |
Radio
commercial (includes 728x90 banner)
-- :60
-- :30
(standard)
-- :15 |
$18.00 CPM
$12.00 CPM
$9.00 CPM
|
Banner ad on player
*
-- 728x90
--
468x60
|
.
$3.00
CPM
$2.00 CPM |
| Banner
with "live" :10 (includes 728x90 banner) |
$8.00 CPM |
| Player
tile (120x90 in top-right corner) * |
$1.50 CPM |
| Sponsored skin: Skin designed in your color scheme
throughout hour (approx. 16 impressions per hour) and logo
impressions on player during alternate songs (approx. 8 impressions
per hour) |
$20.00 CPM
per
listener-hour |
| |
|
| E-mail
newsletter |
Price |
| Newsletter (900,000 names, mailed biweekly) |
$6 CPM |
| |
| Format
sponsorship |
Price |
| Home
page-level sponsorship |
See below |
| |
|
| Branded
radio stations |
Price |
| Branded
radio stations |
|
| |
| * Duration
of impression is the length of one song (typ. 3.5
minutes) |
|
AccuHolidays is also available for home page-level sponsorship (with
constant reinforcement on the player and throughtout each broadcast hour)
and could easily be the ideal venue for
a major national advertiser this coming holiday
season. |
HOMEPAGE
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Sample Customizes Skin
|
Guaranteed minimums:
-- 1,200,000 unique
listeners
-- 2,000,000 home page
views & player
launches:
-- 2,000,000
"Brought to you by" logo impressions
--
2,000,000 Intro sweepers
-- 6,000,000 hours of listening:
--
90,000,000 impressions of customized skin
-- 12,000,000 DJ mentions
--
4,500,000 radio spots (:30s)
w/728x90s
Price: $240,000 for
lead sponsorship (110,400,000 impressions @ $2.18 avg. CPM)
To
look at it another way, you're bonding at Christmastime with
1,200,000+ unique consumers at only 20¢ per consumer, with multiple impressions per
consumer.
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